Social Equity
Empower Growth With the Confia Social Equity Program
“Financial services should be an equal right for all business owners, not a privilege for some.”
– Mark Lozzi, Confia CEO
Clients receive 50% off their regular fees.
Confia, in collaboration with our partners, has developed a program specifically tailored to assist eligible cannabis businesses in obtaining commerce solutions without falling victim to predatory practices.
Our goal is to uplift deserving small businesses and leaders who have endured inequality, providing them with a compliant and affordable commerce platform free from any discrimination. With this initiative, cannabis operators can access the support they need to thrive in a fair and inclusive environment.
Program Benefits
Clients a part of our Social Equity program receive a 50% discount on standard commerce fees while retaining full access to all features and support.
Confia Equity clients are introduced to our Equity partners and may have access to workshops and events designed to provide insight and resources to elevate their business.
Our Partners

National Cannabis Industry Association
Founded in 2010, NCIA is the oldest, largest, and most effective trade association serving the cannabis industry. Our membership consists of hundreds of small businesses and tens-of-thousands of cannabis professionals who know that we are stronger and more prosperous when we work together to lift up our entire industry.
As the only national advocate for small cannabis businesses, NCIA works every day to advance policy reforms favorable to the whole industry — not just the wealthiest few.

National Association of Cannabis Businesses
The National Association of Cannabis Businesses (NACB) is the only seld-regulatory organization whose mission is to support the compliance, transparency and growth of legal cannabis businesses in the U.S. Led by a team of government, legal, commerce and data security experts, the NACB provides members with compliance practices and access to expertise, tools and services that are intended to help enhance the value of their business and navigate the complex regulatory landscape. of constantly shifting regulations that they face every day.

Oakland Equity Collective
Oakland Equity Collective’s primary objective is to help social equity cannabis brands emerge and evolve! For 18 months, we provide rent-free access to our shared manufacturing facility to six entrepreneurs at a time, providing resources for product development, taking products to retail, and much more!
If you are a social equity applicant in Oakland or interested in seeing how OEC helps social equity brands, click the button below!

Equity Trade Network
The mission of Equity Trade is to uplift and bring more awareness to business operators from communities that were marginalized by America’s failed War on Drugs. Equity Trade aims to collectivize like-minded people who believe in lifting each other up for the purpose of creating a more sustainable and inclusive industry and beyond.
By using our businesses and collective resources we can help heal the harms of past public policy, and each other.
An all-in-one commerce solution catering to the underserved and underrepresented. Let’s work together!

Confia is a financial technology company founded on the premise that basic commerce services should be helpful, and accessible for all.
We specialize in serving the cannabis industry and payment processing businesses and are committed to putting the unique needs of our clients first.